The Brief

The initial brief was very broad — redesign and optimise the Nomad Design website, creating the most ideal user experience.

We spoke with the client to discuss their goals and blockers and to determine the scope of the project. We agreed to:

• Redesign core areas of the site to convey the spirit and ethos
  of the brand
• Reconstruct the information architecture to streamline the experience
• Enhance the existing UI style to make it more premium and engaging
• Improve usability across the site and resolve flaws

The Team

The Process

Below outlines the core stages of our design process. We chose to take an iterative approach, testing and improving our design throughout to ensure we delivered the best possible product.