1. 程式人生 > >UX Case Study: Warm Your Guests Up for the Wedding Day

UX Case Study: Warm Your Guests Up for the Wedding Day

№1: The Challenge

Don’t let lack-of-communication ruin a happy day! People tend to have a better time when they know what’s going on and are surrounded by familiar faces. The miserable day for that lonely guest can be turned into a joyful and memorable experience with proper communication beforehand with the wedding hosts and among other guests!

I decided to tackle this challenge as a four-day design project (and a fifth day to document it).

Problem Definition

To start off, I did secondary research online to understand current common user behavior.

  1. What’s the current way of wedding communication in the US?
  • Hosts send their guests a digital or hard copy invitation with a link to their wedding websites where guests can see info and RSVP;
  • If guests have questions, they would contact the hosts in channels based on their preference;
  • If hosts have updates, they would do the same thing;
  • Hosts and guests might share photos/videos after the wedding.

2. Then I further defined the problem so that it’s addressable in four day timeframe.

WHATFor this challenge with time constraints, I decide to create an independent app

.Other possibilities brainstormed: 1. Mini program/chat bot; 2. Companion app integrated to existing wedding service.

WHOBoth wedding hosts and guests are users of this product. I discovered the problem from guest’s perspective, thus I chose to focus on guest experience for this project.

WHENThe app can be used “before”, “during”, “after” the wedding day. I’ll focus this challenge on the “before” stage.