As enterprises turn to artificial intelligence (AI) to beef up business performance and drive competitive advantage, IBM is working to make analytics, data science and machine learning – the core of AI – more accessible and easy for any organization, large or small, via the cloud. It's no surprise that large organizations understand the value of AI. When dealing with and managing massive data volumes that swell with each day, capabilities like data science and machine learning, can provide business insights fast allowing strategies to be confirmed or adjusted. In fact, a new IBM Institute for Business Value study reported that 82 percent of enterprises are considering AI deployments. But as I talk with clients, I've found that data insights often follow the path of least resistance – when discovered, word spreads fast.