An ever-expanding list of benefits and a growing demand for voice interfaces has placed Conversational AI high on the list as a key component for any digital transformation strategy. With everyone from industry analysts and the Board recommending investment, the next question is how and where do you start with conversational AI? There is no doubt that conversational AI will be the defining technology of the next decade. From improving customer service and driving online sales revenue, to new ways of differentiation using voice interfaces, the speed with which conversational AI is being embraced is breathtaking. According to Gartner by 2020, 25% of customer service and support operations will integrate virtual customer assistant technology across engagement channels, up from less than 2% in 2017.