What do we mean by Artificial Intelligence, and what is happening in Market Research?
Ray Poynter will be presenting a paper titled'Problems in Identifying Causality in Observational Data'. This is a topic that NewMR will be exploring over the next year or so. In market research, there is a big shift taking place from questions to observations, which brings many advantages. However, there are some methodological problems and weaknesses with observational data that need to be addressed. This workshop is a one-day workshop spread over two days, with a social evening included.
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